关键词: 软实力, 文化视角, 结构, 模式与路径, soft power, cultural perspective, structure, mode and route

Abstract: With the gradual social reform and economic development into the deep end, people are increasingly aware of the soft power of the significance of sustainable development institutions, and even some scholars have argued that culture is a kind of capital, the core value system is the supporting elements of social capital point of view. Culture, the core value system that is the soft power, it is the institution’s important part is the impact on long-term basis for the existence of the organization, overall and strategic elements. In this paper, through the comparative analysis about the construction of soft power and cultural mode, proposed to enhance the institutional soft power through systematic practice of institutional culture perspective, and by IFS culture construction mode, for example, refined by the core values, idea identity system, visual identity system, behavior identify system construct of the organization culture system, and thereby improve body effective path and strategy to soft power.